When it comes to online impressions - you get one shot. One shot to convince a visitor and potential client to stay or leave. In fact, recent studies revealed that an online visitor takes less than 1/10th of a second to form an opinion on your company just based on your website.
That’s a lot of pressure!
Given that quick time-frame, you want to make sure that the visual design of your company website stands out in a positive form, and is not driving potential customers away. One bad impression can cause a significant amount of visitors to leave, and what’s worse cause them to not return.
So, how do you make them stay? How do you create an ideal first impression that will target the right audience and possible customer? 1. Keep things simple. 2. Keep up with the times.
Sounds easy enough right?
Keep Things Simple
Your website should be simple and easy to navigate. Users are not looking for fluff or crazy imagery, especially when it comes to eCommerce sites. People have a fixed idea on what it should look like, so make it familiar and easy to use.
Keep your logos and website layout simple, but not boring. Boring can be just as bad as complex or busy. Remember, if users don’t like the aspect of your design, the less likely they will be to contact you or explore beyond your homepage.
Keep Up With The Times
If it's been a while since you've looked at your website, chances are it needs updating. Some people believe that just having a website is enough to say "current", but that's not the case. Having an antiquated website i just as bad for your business, as not having one at all.
Do yourself a favor, get with the times.
That includes social media. Researchers found that one of the key elements users look for on a homepage, is not only the navigation menu and search box, but social media icons. Users want to develop a connection with a brand now, and social media is the best extension to do that.
With this in mind, if you’ve realized that your website might be in need of some zhushing, don’t despair! We’ll help you come up with a solid plan for your website.
We know how important websites are to prove the potential of your business and we’ll work hard to make sure that not only is your website strikingly eye-catching, but complements your brand personality and company values. Don’t delay! Contact us and we’ll get back to you as soon as possible.
