This blog post has been updated 3/3/2021
Digital marketing is a marketing tool that every business, big or small, online or land-based can use to grow their business, but what exactly is it and how can it help you and your business?
In a nutshell, digital marketing refers to online marketing and engagement activities done through online media channels. Essentially the goal is to help you get noticed, get leads, and then turn those leads into returning customers.
With that being said, here are some fun facts you probably didn’t know about digital marketing.
1. Blogging Is More Important Than You Think.
Blogs have 63% more influence over purchasing decisions than newspapers. It can also make a huge difference when it comes to your search results and boost your SEO ranking.
2. Emails Are Primarily Read On Smartphones, Not Desktops
The amount of emails opened by mobile devices has increased by 88% in the last 6 months, that means it’s important to tailor your company newsletters and emails to be more mobile-friendly.
3. Online Video Is Now King
A recent study by Cisco revealed that video outperforms all other online mediums and will continue to grow in the coming years. Online videos, especially on social platforms, is increasingly useful.
4. You Have 8 Seconds To Wow Someone
The average attention span is only 8 seconds. That’s not a lot of time, which means you have to make sure your web pages are optimized for speed and each social post is attention-grabbing for consumers.
5. People Want Content.
84% of people expect brands to create content. Today’s consumers are attracted to compelling imagery and videos, so integrating visuals on your social platforms are a must for your business.
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